Privacy Policy/Your California Privacy Rights

Effective Date: 06/2011

Our Commitment to Privacy

Your privacy on the Internet is of utmost importance to us. Because we collect certain types of information about the purchasers of our products and services and the users of our Site (“Site”), we feel you should fully understand the conditions of our collection and use of such information. This privacy policy (“Privacy Policy”) discloses what information we collect, how we use it, and how to correct or change it. By using this Site, you consent to our collection and use of your personal information as described in this Privacy Policy. This Privacy Policy answers the following questions:

  • What information do we collect, what are the purposes for which we collect this information, and how is it used? How do we disclose information collected?
  • What security measures do we have in place to protect information we collect?
  • How do you correct and/or update the information we collect?
  • How do you “opt out” from allowing your information to be used by us for certain purposes?
  • What are cookies, and how do we use them?
  • What are my rights as a California resident? How are you able to contact us?

If you have any questions regarding this Privacy Policy, the practices of our Site, or your dealings with us, please contact us at, or by calling us at (888) 502-3605 (and mention that you have a privacy policy issue related to this Site). The Webmaster is our designated privacy policy consultant. The Webmaster monitors compliance with all international and domestic privacy regulations.

Information We Collect and How it is Used, and Purposes for Collecting of Information

We collect the following information from you: (a) information you explicitly provide to us by completing any submission, registration or purchasing form(s) or field(s) on or through our Site, including your name, email and shipping addresses, and credit card information, and (b) information that is automatically collected by us when you visit our Site. We use this information for our own internal purposes, which are further explained below. We do not share your information with any other parties, unless it is necessary to do so in order to comply with state and federal laws, or to fulfill our obligations arising from this Site. For the purposes of this Privacy Policy, the term “other parties” shall include, without limitation,, Inc.’s (“”) parent, subsidiaries, successor or assigns or any entity merged into or with (if any), and its authorized representatives and consultants who assist in supporting the Website.

If you subscribe to our email newsletters, we ask for contact information (such as your name, email address and demographic information, if and when requested). We use this information in the same manner as we use your collected information during the product purchase ordering process and otherwise in this Site. Recipients of our newsletters can unsubscribe using the instructions at the end of the email newsletter.

Information You Explicitly Provide

Registration Forms. We may use registration forms which allow our customers to register certain information about themselves with us. Through this registration form, we collect your contact information (like your telephone number and physical and/or e-mail addresses). The contact information we collect is used for our own internal tracking purposes – identification, product selection and evaluation. We also use this contact information from time to time to send you newsletters and other materials about our products and services, including information related to product updates and upcoming shows and other events. We also retain certain portions of your contact information for our internal records. If you wish, when you complete our registration form you may elect not to receive future mailings of our newsletters or other materials. In addition, at any time after completing our registration form you may ask us not to send you any further information about our Company. See “How to Opt Out” below.

Information We Automatically Collect

IP Addresses. When you connect to the Internet you have an “IP address.” Depending on the way you access the Internet, you may have a different IP address each time you connect, or your IP address may be the same each time, or it may not be a unique IP address – you may share the IP address with others using your router. We log the IP addresses of users who visit our Site. We use your IP address for system administration purposes, such as to help diagnose problems with our server. In addition, we may use your IP address to help identify you and to gather broad demographic information about you and the rest of the users who visit our Site.

Disclosure and Use of Collected Information

Generally. We may provide aggregate information about visitors to our Site and our customers, sales, Site traffic patterns and related Site information to our affiliates, including without limitation our parent, subsidiaries, successors and assigns or any entity merged into or with (if any).

Legally Compelled Disclosure of Information. We may disclose any and all information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or if disclosure is necessary to protect our legal rights.

Use of Information. We use collected information for many purposes, including, but not limited to administering and improving our Site, diagnosing problems with our systems, providing the offered services and products, developing and new ideas and products, and communicating with you.

Sale of Business. If and when we may sell our business and/or assets related to this Site, you authorize us to disclose and transfer your information collected or generated through this Site to such transferee provided that such transferee agrees to substantially abide by the terms of this Privacy Policy.

Our Security Measures

We take reasonable security measures in order to protect the loss, misuse and alteration of the information we collect from you. If you wish, you may contact the Webmaster to find out more about the security measures we have implemented.

Although strives to create a secure and reliable web site for our users, we do not guarantee the confidentiality of any communication or transfer of data or material via this Site or via email. When disclosing personal or financial information, all users should remain mindful of the fact that this information is potentially accessible to others, and thus may be collected and used by others without your consent. Therefore, you should consider carefully whether you should submit sensitive information that you would not want disclosed and should recognize that your use of the Internet and this Site is at your own risk. has no responsibility or liability for the security of personal information or financial data transmitted via the Internet.

If you ever become aware of any actual, potential or possible security breach, please immediately report it to us by sending email to or by calling us at (888) 502-3605 (and mention that you have an information correction issue related to this Site)

How to Correct Your Information

You have the ability to correct or change any information which you have previously provided to us by sending email to or by calling us at (888) 502-3605 (and mention that you have an information correction issue related to this Site). You may change this information at any time and as often as necessary.

How To Opt Out

You have the opportunity to opt out of receiving further communications from us at the time you complete the registration form on our Site. Alternatively, if you initially decide to receive information from us but at a later date wish to remove your information from our database, you can do so by sending an email to or by calling us at (888) 502-3605 (and mention that you have an opt-out request related to this Site).

What Are Cookies and How Do We Use Cookies?

“Cookies” are a feature of web browser software that allows web servers to recognize the computer used to access a Site. They are small pieces of data that are stored by a user’s web browser on the user’s hard drive. Information gathered through cookies and web server logs may include information such as the date and time of visits, the pages viewed, time spent at the Site, and the websites visited just before and just after our Site. Cookies can remember what information a user accesses on one web page to simplify subsequent interactions with that Site by the same user or to use the information to streamline the user’s transactions on related web pages. This makes it easier for a user to move from web page to web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

We use Site browser software tools such as cookies and web server logs to gather information about our Site users’ browsing activities in order to constantly improve our Site and better serve our users of this Site. This information assists us to design and arrange our web pages in the most user-friendly manner and to continually improve our Site to better meet the needs of our users and prospective users. We do not use these technologies to capture your individual e-mail address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.

If you have turned off all cookies, you may not be able to access all of the areas and features on our Site, and be advised, certain features will not be available if cookies are turned off.

Privacy Policies of Linked Websites and Advertisers

Our Site may contain links to other websites, as well as advertisements from companies with their own websites. These other websites may not have privacy policies, and we are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should contact them directly.

Your California Privacy Rights

California Civil Code Section 1798.83 permits those customers that are California residents to request certain information regarding our disclosure of your personal information to other parties for their direct marketing purposes. To make such a request, please send an email to or write to us at:, Inc., Attention: MacroRisk California Privacy, 3452 E. Foothill Blvd. Suite 220 Pasadena, CA 91107.

Employees, Access, Training and Expectations

Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information and limit the use and disclosure of such information to authorized persons and processes.


We reserve the right to change this Privacy Policy, along with any related procedures, at any time, without prior notice, so you should review this Privacy Policy from time to time in order to review any revised or new provisions. The revised Privacy Policy will be displayed via a link on this Site with an updated effective date.